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Greatest Minds in Partnerships

Get advice from the greatest minds in partnerships and learn how to effectively create, structure, and build a partner program that scales revenue.
From First Contact to Lasting Partnership: Why Partner Nurturing Matters
6
min read

From First Contact to Lasting Partnership: Why Partner Nurturing Matters

How can SaaS companies build and sustain high-performing partnerships? Andreas Krause, Senior Partner Manager at Hygraph, covers key strategies for establishing trust, tailoring engagement based on partner types, and leveraging data to drive partner success. Andreas also highlights the importance of aligning partnerships with broader business strategies for long-term growth.
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How to Build a Product-Led Partner Marketing Strategy

Charlene Strain, Partner Marketing Manager of Ecosystem (Resellers, Integrations, and Marketplace Listings) at Pendo.io, explains how they built a successful product-led partner marketing strategy.
Engage
Scale
Track

No Pressure, No Diamonds: Creating Inspiring Partnerships

Rasheité Calhoun, Channels & Alliance Program Manager at Paylocity, emphasizes the significance of building inspired and authentic partnership teams.
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Launch
Scale
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How Webflow Empowers Partners & Customers

Learn how Webflow empowers partners and customers through their innovative partner program.
Affiliate partners
Engage
Referral partners
Reseller partners
Scale

How Improvado Builds Impactful Relationships with Partners

Head of Partnerships at Improvado, Adam Pasch, shares advice on how to create impactful relationships with partners.
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Onboard
Rewards
Track

How to be Partner-Worthy: A Conversation with Jared Fuller

Jared Fuller, Founder of PartnerHacker, explains how to be successful in partnerships by being partner-worthy.
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Recruit
Scale

How BigCommerce Wins Business Through Partnerships

In this Greatest Minds in Partnerships Article, you will discover how BigCommerce developed their successful partner program from Lauryn Spence herself
Affiliate partners
Onboard
Recruit
Scale

How Chili Piper Excels Their Program With Partner Marketing

Chili Piper's Head of Demand Gen & Partner Marketing explains how they expanded their partner program with successful partner marketing.
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Launch
Scale

How Bitrise is Adding Solutions to Their Partner Programs

In this Greatest Minds in Partnerships article, you will discover how János Vrancsik grew Bitrise’s Technology and Solution Partner Programs.
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Launch
Scale
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How Lokalise Built a Successful Partner Program From Scratch

Learn how Lokalise built and grew their partner program from Agnese Kalnina, Business Development & Partnerships Team Lead.
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Launch
Recruit
Track

How Help Scout Plans to Build and Grow Their Partner Program

In this article, you will learn how Help Scout plans to build and grow their partner program. Learn from partnerships expert, Ben Wright.
Launch
Referral partners
Reseller partners
Scale

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