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Greatest Minds in Partnerships

Get advice from the greatest minds in partnerships and learn how to effectively create, structure, and build a partner program that scales revenue.
How to Nail Your First Year as a Partnership Manager
5
min read

How to Nail Your First Year as a Partnership Manager

Learn how to thrive as a new partnership manager with actionable insights from Chris Lavoie, Partnerships Leader at AfterShip. Discover strategies to build trust, set meaningful KPIs, manage priorities, and turn transactional relationships into strategic partnerships.
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From First Contact to Lasting Partnership: Why Partner Nurturing Matters

How can SaaS companies build and sustain high-performing partnerships? Andreas Krause, Senior Partner Manager at Hygraph, covers key strategies for establishing trust, tailoring engagement based on partner types, and leveraging data to drive partner success. Andreas also highlights the importance of aligning partnerships with broader business strategies for long-term growth.
Engage
Launch
Affiliate partners
Referral partners
Reseller partners

Innovating Cybersecurity Partner Programs: The Core Requirements

What innovative channel partner strategies do you need to bolster business resilience? What are the main pillars of success? What is the role of technology in cybersecurity partner programs? Drawing on John McCabe's extensive experience, we delve into the essential tips and tricks to excel in managing a cybersecurity partner program.
Engage
Launch
Scale
Track

Partner Enablement: Leveraging Partner Channel Program

Partner enablement is crucial in a partnership program as it ensures that partners have the necessary resources, knowledge, and support to represent and sell a company's products or services effectively. It creates mutually bonding beneficial relationships, enhancing partner competency and aligning their efforts with the overall business goals, creating a strong, successful, and profitable partnership program.
Onboard
Engage
Scale

You Just Need to Do it: How OneStock Shifted to a Partner-Led Growth Company in 9 Months

This article is part of a compelling series that will give you practical tips on how to grow a successful partner program. By leveraging the advice of the greatest minds in partnerships, you will learn how to effectively create, structure, and build a partner program that scales revenue. If you are a startup or SMB in the B2B tech industry, this series is for you.
Launch
Scale

It’s in the DNA: How NaviStone is Scaling Partner Enablement

This article is part of a compelling series that will give you practical tips on how to grow a successful partner program. By leveraging the advice of the greatest minds in partnerships, you will learn how to effectively create, structure, and build a partner program that scales revenue. If you are a startup or SMB in the B2B tech industry, this series is for you.
Scale

Commitment & Community: People-Centric Partner Onboarding

Jennifer Snyder, Customer.io's Senior Director of Channel Partnerships, discusses the value of commitment and community in partner onboarding.
Onboard
Scale

Key Strategies for Partner Onboarding

Learn the best strategies for partner onboarding from Juhi Saha, CEO of Partner1.
Onboard

How to Win Partner’s Hearts & Minds

Learn how to drive meaningful B2B partnerships from Shawn Li, Vice President of Partnerships at Flip.
Recruit
Scale

Partner Recruitment: Where API Ends & Partner Content Begins

Justin Zimmerman, Founder of Partner Playbooks, shares best practices for partner recruitment.
Recruit
Scale

Ditch the Blueprint on Partner Recruitment

Learn how to recruit channel partners like a pro with advice from Martin Scholz, Co-founder of PartnerXperience.
Recruit
Scale

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