Eva Fayemi of Bond Agency walks partnership managers and heads of partnerships through a strategic approach to building a sustainable partnership pipeline. From defining an Ideal Partner Profile (IPP) and sourcing potential partners to onboarding and maintaining high engagement, it offers practical steps to minimize churn and maximize partner engagement.

This blog post explores how to scale partner training programs effectively, balancing consistency and customization for a diverse partner network. It provides actionable strategies such as segmenting partners, creating modular content, and leveraging tools like Partner Relationship Management (PRM) and Learning Management Systems (LMS) to deliver personalized training. The post also emphasizes the importance of regular updates, interactive learning, and measuring success to ensure training programs drive engagement and results. By implementing these steps, businesses can streamline partner education while empowering partners to achieve better outcomes.

Managing partner payouts manually can lead to errors and inefficiencies. This guide explores the benefits of automating payment processes, defining commission structures, and using tools like PRM platforms to manage payout dates and global partner payments. Discover how to simplify partner program payouts, enhance accuracy, and foster trust among your partners.

Learn how to thrive as a new partnership manager with actionable insights from Chris Lavoie, Partnerships Leader at AfterShip. Discover strategies to build trust, set meaningful KPIs, manage priorities, and turn transactional relationships into strategic partnerships.

2025 is shaping up to be the year of transformative partnerships, where businesses move beyond transactions to build deep, value-driven relationships. This article explores key insights from industry leaders on trends like AI adoption, strategic alignment with RevOps, and the growing importance of partner experience. Discover actionable steps to future-proof your partnerships, foster innovation, and create sustainable growth in a rapidly evolving landscape.

This blog post explores 5 ways to streamline how businesses share marketing and sales materials with their partners. From addressing the accessibility challenge to leveraging tools like PRM platforms, these strategies enhance partnership marketing efforts and foster collaboration. Whether you're focusing on affiliate marketing or broader partner initiatives, these solutions help create a win-win environment. Plus, you'll discover how tracking engagement with metrics ensures your partners can promote effectively, boosting results for all parties involved.

Dive deep into the key metrics every partnership manager should track to optimize their partner program and enhance decision-making. From monitoring pipeline values to refining your onboarding strategy, we cover the common KPIs that drive success across various partner types and direct channels. Learn how to improve the partner experience, streamline your partner network, and use data as a powerful tool to achieve your ultimate goal: scalable, profitable partnerships. Whether you're tracking revenue impact or engagement levels, this blog post offers actionable insights to elevate your program.

How can SaaS companies build and sustain high-performing partnerships? Andreas Krause, Senior Partner Manager at Hygraph, covers key strategies for establishing trust, tailoring engagement based on partner types, and leveraging data to drive partner success. Andreas also highlights the importance of aligning partnerships with broader business strategies for long-term growth.

The role of a channel leader is increasingly complex, driven by the need to balance partner relationships, revenue goals, and market relevance. As the business landscape evolves, so do the challenges facing channel leaders. To thrive in this environment, it's essential to address these core issues with innovative strategies that not only enhance performance but also drive efficiency. In this article, we will explore the most pressing challenges channel leaders face and provide actionable solutions to overcome them.

The article explores the strategic advantages of co-selling over traditional referrals. It delves into how co-selling partnerships increase credibility, expand market reach, combine expertise, pool resources, and strengthen customer relationships. Additionally, it highlights how Kiflo’s PRM solution can enhance your co-selling efforts, providing a streamlined and effective platform for managing partner collaborations.