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Articles on Partnership Strategies, Best Practices, Basics, and more.
Featured article
6 Strategies for Recruiting Partners in B2B
Discover six actionable strategies to help B2B companies recruit high-quality partners who align with your goals and contribute to long-term growth. Learn how to define your Ideal Partner Profile, qualify prospects effectively, and build partnerships that deliver real value. This guide also introduces how Kiflo’s partner management platform streamlines recruitment and strengthens performance.
Affiliate partners
Referral partners
Reseller partners
Recruit
5 Steps to Affiliate Partner Activation
Use these simple steps to activate and maintain engaged affiliate partners.
Affiliate partners
Onboard
Recruit
How to Build Strong Relationships With Reseller Partners
A reseller partner program is only successful if your relationships are strong. Learn how to build unbreakable reseller partnerships in this article.
Engage
Reseller partners
7 Easy Ways to Scale Your SaaS Partner Program
Scale your SaaS partner programs in 7 easy steps. Keep reading to learn how to take your program to the next level.
Scale
Track
Complete Guide to Developing Channel Partner Incentive Programs
Learn how to use incentive programs to drive sales and improve the quality of your partnerships using this guide.
Engage
Incentivize
Webinar Highlights: Robots vs. Partnerships
Get a breakdown of everything that was discussed and shared by experts in our recent webinar, Robots vs. Partnerships: Making Real Connections With Your Partners.
Engage
Scale
Top 15 SaaS Partner Programs
Learn which are the 15 Best SaaS partner programs in the market and why they are enjoying significant success.
Affiliate partners
Referral partners
Reseller partners
Types of SaaS Partner Programs With Examples
Understand the different types of SaaS partner programs and see real examples.
Affiliate partners
Referral partners
Reseller partners
How to Use Your Partner Platform to Reactivate Partners
Discover how you can use your partner platform to reactivate your partners.
Engage
Track
How to Drive Partner Action From Day 1
Learn how to drive partner action, enablement, and engagement from the first day of your partnership.
Engage
Onboard
Recruit
7 Reasons Why the PRM is Not Dead
Learn why Partner Relationship Management, or PRM, software is still a valuable tool for your partner program.
Scale
Track
How A PRM Can Enhance Your Partner Marketing Strategy
Discover how PRM platforms can boost your partner marketing strategy.
Engage
Scale
Track
5 Best Software for Partner Marketing
Use partner marketing software to help you improve your partner marketing program for easier selling across the entire channel.
Engage
Scale
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What is Channel Partner Marketing?
What is channel partner marketing, and how can you create a strategy that works for your business? Learn more in our comprehensive article.
Engage
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Getting The Most Out of Partner Portals
What are partner portals? How can I get the most from partner portals? Learn more in this article.
Engage
Scale
Track
10 Best Software to Use Alongside Your PRM
Learn how to build an innovative tech stack alongside your PRM software to help you scale your ecosystem's operations.
Scale
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Key Features to Look for in a PRM software
Learn the key features a PRM software should have to help grow your partner program.
Scale
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6 Sales Enablement Metrics to Enhance Partner Teams
Learn how you can use sales enablement metrics to effectively track and enhance your Partnership Team and program performance.
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Scale
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What is Channel Enablement Strategy?
Learn what channel enablement strategy is, how to use it, and best practices.
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Onboard
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How to Increase Partner Engagement in 6 Easy Steps
Increase your partner engagement with these 6 steps and enhance the program's success.
Engage
Track
How to Use Partner Lifetime Value™ vs Partner Economics
Learn the best ways to Partner Lifetime Value™ and Partner Economics in your partner programs.
Track
Is Affiliate Marketing Worth it?
Is investing in an Affiliate Marketing Program worth it? Find out in this article.
Affiliate partners
Use This Lemlist & LinkedIn Automation to Find Partners
Use this Lemlist & LinkedIn automation to enhance your partner recruitment strategy.
Recruit
Scale
CRM and PRM Integration: Salesforce and Kiflo
Learn how to use Salesforce CRM and Kiflo PRM integration for partner program success.
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7 Steps to Finding & Hiring a Partner Development Manager
Partner Development Managers: What are the skills expected from a Partner Development Manager? How to define their salary, skill & role?
Launch
Scale
The Art of Building Successful SaaS Partner Programs
Learn how to create and run a successful SaaS affiliate, referral, reseller, or integration partner program.
Affiliate partners
Referral partners
How to Build and Grow a Technology Partnership Program
Learn how a Technology Partner Program can be a great way to enhance your company’s offerings, grow your customer base and retain customers.
Affiliate partners
Launch
Referral partners
Reseller partners
Scale
All You Need to Know About Referral Partner Programs
Learn all about referral partner programs and how you can start one to increase your customer conversion rate and reduce costs
Referral partners
Scale
Track
CRM and PRM Integration Benefits: HubSpot & Kiflo
How to use a PRM and CRM in successful partner programs. Learn the integration benefits of Kiflo PRM and HubSpot CRM for partner management.
Scale
Track
7 Best Partner Management Software
Learn about choosing the best partner relationship management software for your business and seven of the best PRM tools on the market today.
Scale
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5 Examples of Successful Tech Business Partnerships in 2021
Looking to expand your company through business partnerships? Read on to learn more about 5 successful tech business partnerships that worked in 2021.
Engage
How to Best Manage Multi-Channel Conflict (With Examples)
Are you looking for a way to take advantage of multiple marketing channels, yet avoid multi-channel conflict? If you are, then read this post!
Scale
Affiliate partners
Choosing a Distribution Channel: Direct vs Indirect Channels
Choosing a distribution channel is as important as the production of goods and services. Learn how to choose a distribution channel here.
Scale
How to Build Strategic Partnerships that Drive Revenue
Learn how to build processes, strategies, and methods of building strategic partnerships capable of increasing organizational revenue.
Launch
Affiliate partners
Referral partners
Reseller partners
Scale
Top 10 Skills You Must Seek in a Partner Manager for Success
Learn about the 10 partner manager skills you should look for when hiring someone to manage your referral, reseller, and affiliate programs.
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How to Grow Your Small Business with Strategic Alliances
Grow your small business through strategic channel alliances that provide effective and efficient results.
Affiliate partners
Launch
Referral partners
Reseller partners
Scale
How to Find Affiliates for Your Program
Finding the right affiliates for your program can be a difficult task. Dustin Howes at Grovia shares his thoughts on how to find affiliates.
Affiliate partners
Recruit
Scale
7 Reasons Why Companies Need a Partner Onboarding Program
First impressions matter. Learn why every company needs a partner onboarding program to ensure the partners are properly ready to sell the products.
Onboard
10 Steps for Developing Profitable Referral Partners
Referral partners can help your business grow towards unlimited horizons. Find a 10-step list for developing a profitable program here.
Launch
Referral partners
Partner Onboarding: 3 Best Practices for Long-Lasting Ties
When onboarding partners, a structured process is essential for success and speed. Discover 3 best practices to build lasting partnerships.
Onboard
Reseller vs Referral: How to Choose the Right Partnership
It's essential to select the right partnership for the growth of your business. Learn the difference between reseller vs referral partners.
Launch
Referral partners
Reseller partners
5 Rules For Managing Channel Partners Effectively
Many companies fail to achieve successful partnerships due to a lack of consistency. Read on to learn the 5 golden rules for managing channel partners and how you can profit from them.
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Channel Conflict: 5 Causes to Look Out For
To prevent channel conflict, we have to be aware of what causes it. Discover the five most common causes of channel conflict and how to prevent them.
Track
Referral partners
Onboard
Partner Relationship Management: 3 Best Practices To Follow
Wondering which are the best practices? Here 3 that will help your company optimize the performance of your partner relationship management.
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Indirect vs Direct Sales: How To Make Them Work in Tandem
Looking for new ways to streamline your company and drive more revenue? Here you can find all the essential information about indirect & direct sales to nail down your strategy!
Affiliate partners
Referral partners
Reseller partners
Scale
5 Types of Strategic Partnership Models to Achieve Greater Results
Looking for business growth through strategic partnerships? Have a look and find 5 interesting types of alliances.
Launch
Affiliate partners
Referral partners
Reseller partners
Vertical & Horizontal: Key Differences in Channel Conflict
To avoid channel conflict, you need to understand both horizontal and vertical conflict. Here's the difference between the two.
Track
Affiliate partners
Referral partners
Reseller partners
The 3 Types of Channel Partner Programs With a Huge ROI
Leveraging the right channel partner program for your business means understanding the different types. Here are 3 you'll want to consider.
Affiliate partners
Referral partners
Reseller partners
The Full Guide To Nailing Your Reseller Partner Program
Learn how to create a successful reseller program to increase your sales efforts and reach more customers in 7 steps.
Scale
Launch
Track
Reseller partners
What Is Channel Conflict? & How To Avoid It [Full Guide]
Discover the causes and solutions to vertical channel conflict to reduce channel conflicts and get your teams and partners working together optimally.
Track
Affiliate vs Partner: What Program Is Best for Your Business
What is the difference between an affiliate and a partner? Find out their merits and demerits, and which program best suits your business.
Affiliate partners
Launch
Referral partners
Reseller partners
How Reward Programs Incentivize Partners To Sell More
A partner rewards program tackles the compensation side of a channel partner program. It is is vital to running a successful partner program.
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Incentivize
What Are Indirect Sales? & How They Help Your Business Grow
Indirect sales are defined as the handling of a product or service made by your company but sold from a third-party such as an affiliate or a reseller.
Launch
Scale
5 Best Practices of Deal Registration in a Partner Program
Setting up deal registration as part of a partner program delivers multiple benefits to your business. It builds trust and increases partner loyalty, enhances collaboration, eliminates conflicts, allows you to measure progress, and creates a seamless partner ecosystem.
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7 Steps You Need to Apply For a Successful Channel Partner Strategy
A channel partner strategy plan can be an extremely valuable asset to companies of all sizes, especially in the software industry.
Engage
Launch
Scale
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Partner Program Tiers: The Set Up Process A-Z
No two partners are alike. Every partner is motivated by something different. Because of this, catering to the needs of each partner while scaling your program can be difficult. The solution – Partner Program Tiers.
Launch
Incentivize
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Is Your Company Ready For a Partner Program?
If you are in the tech industry, you have probably wondered if it would be smart to establish a partner program. Whether it be to generate more leads, strengthen your workforce, or conquer new markets, the benefits of a partner program are tempting e
Launch
How a Partner Program can Save your Business during COVID-19
For business owners, the pandemic has been a challenge unlike any other. The situation has forced even the most traditional old-school companies to put on their creative hats and brainstorm innovative solutions to grow. Here are the reasons why one o
Affiliate partners
Referral partners
Reseller partners
Scale
Unleash The Power Of Channel Partner Programs: The Top 10 Benefits
Let’s take a look at the top ten benefits you stand to gain when setting up an effective channel partner program.
Launch
Scale
Partner Business Plans in 2024: Why are They so Important?
Establishing a business plan with measurable objectives is a necessity to ensure the success of the partner relationship. It can be done with KPIs in a PRM.
Track
The Top 9 Skills to Look For in a Partnership Manager
Are you planning to start or expand your partnerships team? Here are the top 9 skills to look for when hiring a partner manager to direct your partner programs.
Launch
Scale
Track
4 Examples You Can Use to Build the Perfect SaaS Partner Program
Discover these SaaS partner programs and strategic alliance examples you can inspire from to build a successful partner ecosystem.
Affiliate partners
Launch
Referral partners
Reseller partners
How to Start a Sales Partner Program
In today's world, a Sales Partner Program and partner management are the best ways for a company to grow. Discover how to get started.
Affiliate partners
Launch
Referral partners
Reseller partners
How a PRM Changed My Daily Life as a Partnership Manager
Discover how this Partnership Manager went from managing Excel sheets to completely excelling in his indirect sales with a PRM.
Launch
Scale
Track
PRM has Become a Necessity (Forrester Research)
The industrialization of partner relationship management processes has become a necessity for companies. At any rate, this is what a recent study conducted by Forrester in the fourth quarter of 2018 states.
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Onboard
PRM: A Winning Strategy for Successful Indirect Sales
Optimizing processes, gaining visibility, and boosting indirect sales are all major advantages of a PRM, or Partner Relationship Management software.
Scale
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CRM-PRM: Differences and Synergies to Develop your Sales
CRM-PRM solutions are a real revolution for companies wishing to cover their entire market. These management platforms make direct and indirect sales processes more dynamic, improve productivity, and promote sales reach.
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