“Kiflo helped us streamline our partner program while staying true to our values.”

Superchat is an all-in-one customer communication platform that brings popular messaging apps like WhatsApp Business, Instagram, and Facebook into a single space. It simplifies teamwork, automates repetitive tasks, and offers tailored tools like WhatsApp newsletters, enabling businesses to connect with customers just how they want.

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As Superchat embarked on its partnership journey, the company recognized the need for a tool to scale effectively. Their goals were ambitious, but they wanted to keep things simple and efficient. Relying on spreadsheets and manual processes to track referrals, manage commissions, and onboard partners started feeling unmanageable. 

Superchat also wanted a solution aligned with its company culture, which prioritizes support, listens to feedback, and fosters genuine relationships. It needed a Partner Relationship Management (PRM) platform that could grow with it, offering clarity and automation without unnecessary complexity.

Superchat found its match in Kiflo’s PRM platform, citing three key reasons for their decision:

1. Ease of Use
   Kiflo’s intuitive design allowed the team to implement and scale their partner program without overcomplicating processes quickly. From automating onboarding workflows to tracking referrals, the platform ensured Superchat could focus on what matters most—building valuable partner relationships.
2. Alignment with Values
   Like Superchat, Kiflo prioritizes listening to customer feedback and providing exceptional support. This cultural alignment made the collaboration seamless and mutually beneficial.‍
3. Tools to Scale Strategically
   With Kiflo, Superchat could track partner performance, identify high-potential partners, and allocate resources where they would have the most impact. This enabled them to adopt a “quality over quantity” approach, fostering a network of engaged, high-performing partners.

To address their challenges, Superchat leveraged Kiflo’s capabilities to:

• Automate Onboarding and Processes
  Kiflo helped Superchat create a structured process for onboarding new partners, complete with automation that eliminated repetitive tasks. This allowed Superchat to scale efficiently while maintaining a high-quality partner experience.
• Enhance Referral Tracking and Commission Transparency
  Using the Zapier integration with Kiflo, Superchat monitors their partners and all their transactions closely. The platform also provided clear, real-time insights into commission structures, fostering trust and transparency with partners.
• Focus on High-Value Partnerships
  By leveraging data insights from Kiflo, Superchat refined its partner program to focus on quality over quantity. They identified top-performing partners and dedicated resources to help them succeed, leading to a more engaged and effective partner network.

Thanks to Kiflo, Superchat achieved remarkable outcomes:

• Simplified Scalability: Superchat grew its partner program without adding unnecessary complexity.
• Stronger Partner Relationships: Transparency in tracking and communication fostered trust and engagement.‍
• Efficient Resource Allocation: The ability to pinpoint and support high-potential partners maximized program impact.