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Book Your DemoThe Ultimate Guide to Finding Partners
Learn our 5 Hyper-Practical Steps to Finding, Contacting, and Closing the Best Partners for your SMB.
5
Practical Steps: IPP → Research → POC → Outreach → Onboarding
4
Tools: LinkedIn, Lemlist, Dropcontact, Kiflo
70–90%
Typical Email Open Rates
Find the Right Partners Faster with a Proven, Repeatable 5-Step System
Get a personalized demo of our all-in-one partnerships platform.
Define your Ideal Partner Persona (IPP)
Find partner companies through Google, competitors, and LinkedIn
Identify the right point of contact (POC)
Automate outreach using Lemlist and Dropcontact
Improve your response rates with messaging tips
Start the onboarding process with clear compatibility checks
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No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
How to Create Your Ideal Partner Persona (IPP)
Learn the four factors, company type, company size, point of contact, and location, that help you identify the partners most likely to succeed. The guide includes examples such as CRM software and digital transformation agencies.
How to Find Partners Efficiently
Use Google, competitor partner directories, and LinkedIn filters to quickly build a shortlist of potential partners.
How to Identify the Right Point of Contact (POC)
A practical method for identifying decision-makers within each partner company and directly engaging them with Lemlist.
How to Launch an Effective Outreach Campaign
Step-by-step instructions for connecting LinkedIn and Dropcontact to Lemlist, creating multichannel sequences, and improving reply rates.
How to Get Started with Your New Partners
A clear checklist to assess commercial, operational, cultural, technical, and strategic fit before onboarding.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
The pool of potential partners feels endless
There's no clear profile of what a “good” partner is
Outreach takes too much time
Response rates are low without personalization
Teams aren’t sure how to evaluate partner fit
Onboarding starts too early, before alignment is confirmed
The Solution
What Actually Works
Build an IPP that clarifies exactly who you should target
Search smarter using Google, LinkedIn, and competitor directories
Use Lemlist + Dropcontact to automate outreach
Improve message personalization and structure
Evaluate partner compatibility across five criteria
Begin onboarding the right way, with alignment and clarity
Never Miss on the Right Partner
for your program using this guide
01
Your IPP Is Your North Star
It ensures you only target partners who can reach your ideal customers and add value to your ecosystem.
02
Competitor Partner Directories Are a Gold Mine
These partners are already vetted and often ready for more opportunities.
03
Multichannel Outreach Drives Higher Engagement
The guide shows recommended character limits for LinkedIn invites, messages, and emails to increase response rates.
04
Fit Matters Before Onboarding
Commercial, operational, cultural, technical, and strategic compatibility are all essential.
05
Tools Accelerate Success
With the right setup, your partner recruitment becomes efficient, accurate, and scalable.
