Keep 100% of your partners updated and enabled
Experience how Kiflo can scale your partner program.
Book Your DemoThe Who, What, When, Where, & Why Guide of Partner Feedback
Learn how to collect and utilize valuable feedback from your partners with this free guide.
45%
of executives say keeping partnerships active and rewarding is their biggest challenge
5
Core Dimensions: Who, What, When, Where, Why
3x
stronger, more transparent relationships
Collect Partner Feedback That Builds Trust, Improves Performance, and Strengthens Your Program
Get a personalized demo of our all-in-one partnerships platform.
Why partner feedback is essential for program health
How to tailor feedback methods by partner type & tier
The full Who/What/When/Where/Why framework
Tips for creating safe, transparent channels
Examples of questions to ask
Ways to use feedback in KPIs and program decisions
Download Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why Partner Feedback Matters
Feedback opens a communication channel that helps you learn what’s working, what’s not, and where partners are struggling, and ultimately strengthens your entire program.
Who to Ask for Feedback
Learn how feedback needs vary by partner type (affiliate, referral, reseller) and by tier.
What to Ask
Identify what you want to learn—from partner experience to marketing asset quality to PRM usability.
When to Collect Feedback
Surveys, roundtables, one-on-ones, or communication channels, different partners require different approaches.
Why Feedback Is Critical for Long-Term Success
Feedback helps reveal blind spots, strengthens trust, builds better KPIs, and shapes a program that partners love to be part of.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Don’t collect feedback regularly
Ask the wrong questions
Treat all partners the same
Fail to close the loop after receiving feedback
Rely on assumptions instead of insights
The Solution
What Actually Works
Tailor feedback collection based on partner type and tier
Identify what insights matter most
Build predictable cadences for feedback
Choose the right channel for each situation
Turn feedback into improved processes, training, and KPIs
Build a culture of trust and transparency
Discover Why Partner Feedback Matters
using the guide and turn it into a success for your program
01
Understanding Your Partners Shapes Your Feedback Strategy
Partner type, tier, size, and market all influence the type of feedback you should gather and how you should gather it.
02
What You Ask Determines the Quality of Insights
Intentional questions uncover friction, opportunities, and areas for improvement.
03
Timing Matters and Consistency Builds Trust
Regular check-ins create a predictable feedback loop, especially for top-tier partners.
04
Feedback Channels Should Match the Relationship
Surveys for broad insights; one-on-ones for high-value partners; roundtables for shared challenges.
05
The Biggest Benefit Is Trust
When you act on feedback, partners feel valued, and engagement rises.
