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Book Your Demo2024 Partner Journey E-Book: How to Avoid Failure
This e-book is part of a compelling series crafted by Linkon Axon, Founder and CEO of Arys Consultants. The e-book gives you practical tips on how not to fail your 2024 Partnership Journey Strategy and elevate your partnership program.
7
Stages to Define Every Successful Partner Journey
40–70%
Improvement in Conversions Through Partner Programs
6–12
Months Typical Timeline to Partner Activation
Build a Partner Journey That Scales and Avoid the Costly Mistakes Most Programs Make
Get a personalized demo of our all-in-one partnerships platform.
The 7 essential stages of the Partner Journey
How to launch your program with trust, clarity, and strong foundations
Ways to identify and attract your Ideal Partner Profile (IPP)
Onboarding best practices and timelines
How to keep partners deeply engaged post-activation
KPIs and tracking frameworks for partnership success
How to reward partners effectively and scale sustainably
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No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why a Structured Partner Journey is Non-Negotiable
Learn why clarity, alignment, and stage-by-stage expectations prevent friction and drive long-term partner value.
The Seven Stages That Make or Break Your Program
Launch, Recruit, Onboard, Engage, Track, Reward, Scale—each with its own goals, metrics, and challenges.
How to Launch with Resources and Trust
Partners succeed when they have the right tools, clear expectations, and confidence in your process.
Recruiting the Right Partners for 2024
How to define your Ideal Partner Profile (IPP) and build a compelling joint value proposition.
Onboarding That Builds Long-Term Enablement
The processes, timelines (6–12 months), and assets needed to transition recruits into productive partners.
Engagement Strategies That Keep Partners Active
Post-adoption engagement, gamification, community building, and personalized enablement.
Tracking What Matters: KPIs & Performance Metrics
A full breakdown of the KPIs needed to monitor partner health and program performance.
Reward Systems That Motivate, Retain, and Scale
Incentives, revenue sharing, recognition, and how to measure the effectiveness of rewards.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Build trust early
Recruit aligned partners
Onboard effectively
Keep partners engaged long term
Measure performance consistently
Offer rewards that actually motivate
Scale intentionally without losing quality
The Solution
What Actually Works
Launch your program with clear resources, trust, and expectations
Recruit partners based on strong customer-led value propositions
Build onboarding that enables partners for the long term
Foster ongoing engagement through community, support, and recognition
Track KPIs that reveal true program health
Design reward systems that strengthen commitment
Scale without sacrificing alignment or impact
Learn from a Track Record of Building Award Winning Channel Programs
and optimize your partner program for success.
01
Trust Is the Cornerstone of Every Stage
Partners must trust you, your process, and the outcomes you’re working toward.
02
Value Propositions Must Be Customer-Centric
The strongest partner programs align around shared value for the end customer.
03
Not Every Partner Is a Fit and That’s a Good Thing
Learning to say “no” prevents future brand damage, resource waste, and misalignment.
04
Engagement Doesn’t Happen on Its Own
It requires community, events, systems, incentives, and ongoing communication.
05
KPIs Are Your Compass
If you’re not measuring, you’re guessing, and guessing leads to stalled growth.
06
Scaling Requires Both Quality and Intention
Whether scaling up or scaling out, quality partners drive sustainable ecosystem growth.
"The Partner Journey is a strategic tool that not only enhances the partnership's chances of success but also fosters transparency and trust between collaborators."
Linkon Axon
Founder at Arys Consultants
Download Free Guide Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
