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Book Your DemoThe Partner Journey Resource: Tips from The Greatest Minds in Partnerships
In this resource, you’ll learn how to succeed each step of the way with advice from our Greatest Minds in Partnership, experts who have the knowledge, experience, and practical tips on how to grow partnerships.
7
Stages to Define Every Successful Partner Journey
90
Day Onboarding Framework
10%
Top Behaviors Drive the Best Results
Build a Partner Journey with Tips From the Greatest Minds in Partnerships
Get a personalized demo of our all-in-one partnerships platform.
Practical advice for all 7 stages of the Partner Journey
Recruiting lessons based on trust, value, and alignment
A complete 90-day onboarding framework from industry leaders
Engagement strategies that blend education, community & alignment
KPIs used by the best partnership teams
Advice for designing rewards that motivate real performance
Scaling guidance—from documentation to segmentation to PRM adoption
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We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why the Partner Journey Needs Structure
Partnership leaders agree: revenue comes from process, not guesswork. You need clarity at each stage, including expectations, actions, and measurable outcomes.
Launch: How to Start the Right Way
Learn how successful partnering teams launched with experimentation, research, and a clear GTM focus, not perfection.
Recruit: How to Attract Truly Valuable Partners
Hear from experts on defining your Ideal Partner Persona (IPP), leveraging existing networks, and leading with generosity.
Onboard: Build a 90-Day Enablement Path That Works
Includes a structured Day 1–15 → Day 16–60 → Day 61–90 plan, plus tools for quick wins and documentation best practices.
Engage: Turn Partners Into Extensions of Your Team
Discover how leaders at Webflow, Chili Piper, and Vena build alignment, community, and ongoing education.
Track: What the Best Teams Measure and Why
From MRR and partner counts to influenced revenue, this guide shares real KPIs used by top programs.
Reward: Incentives That Move Partners Into the Top Tier
See how BigCommerce, Chili Piper, and others use monetary and non-monetary rewards to motivate action.
Scale: Build for Growth Through Segmentation & Documentation
Learn how companies like Box and Zapier scale through process, clarity, and smart investment in PRM technology.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Unclear partner expectations
Misaligned value propositions
Slow or ineffective onboarding
Poor engagement and low partner activity
Lack of visibility into performance
Rewards that fail to motivate
Difficulty scaling operations
The Solution
What Actually Works
Launch with confidence, even if imperfect
Recruit partners aligned on values, customer impact, and trust
Onboard through a clear 90-day framework
Engage via education, alignment, and community
Track KPIs that matter—MRR, partner quality, influenced revenue
Reward in ways that reinforce top-tier behaviors
Scale through segmentation, documentation, and technology
Discover Tips from Some of the Greatest Minds in Partnerships
and scale youir partner program for success
01
Not Every Partner Is a Fit
Top leaders emphasize the importance of selecting partners who align with your values and goals.
02
Trust and Generosity Fuel Recruitment
Partnerships begin with giving, not taking. Credibility drives conversions.
03
Education Is the Heart of Onboarding
Documentation, accessibility, training, and early wins are key to keeping partners engaged.
04
Alignment Inside Your Company Matters Just as Much
Webflow shows that internal–external alignment boosts partner motivation and success.
05
The Best Programs Track Both Quantitative and Qualitative KPIs
MRR + partner count + partner quality + influenced revenue = complete visibility.
06
Scaling Requires Documentation + Segmentation + PRM Tech
Process clarity and automation free teams to focus on strategic partnership growth.
